01
Enhanced Brand Content
Utilized Amazon templates to create strategic layouts that successfully increased conversion rates and sales. Contents were developed through product photography and photo manipulation. Subject matters are treated differently based on main selling points that will be appointed in the enhanced brand content.
02
Product Photography &
Photo Manipulation
Products are all shot with a narrative or selling point in mind. Animal photos are aquired from Shutterstock as a means of cost and time efficiency. The product photography is adjusted and manipulated through photoshop to create the final thumbnail used as a supporting image, in mockups, or enhanced brand content.
Product Development
Products are first researched based on their trends in the industry. The next steps are ideation and conceptualization followed by sketching. Final product details such as measurements, materials, and colors are given to the manufacturers, thereby resulting in the final products as seen.
03
 Food Plush BundleThese soft plush dog toys take on the form of our favorite junk foods. With my creative and market research skills, I crafted unique plush toys that dog owners and dogs themselves would find stimulating and enjoyable. |  Pattern DesignsThis project focuses on designing custom pattern collars and harnesses for dogs, intended to be both functional and fashionable. The aim was to create a range of fun and distinctive patterns that would stand out in the market, while also being versatile enough to suit all dog breeds and any season. |  Poop BagsThis project combines humor and functionality to create an unforgettable experience for dog owners. This project focuses on creating dog poop bags that are not only practical but also amusing, with a range of puns and playful graphics that add a touch of fun to the otherwise mundane task of picking up after our furry friends. |
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 Slow FeederThe primary objective of this design was to make feeding time an enjoyable and interactive experience for pets and their owners. To achieve this, I implemented a series of waved ridges that securely hold dog treats. Additionally, the double-walled construction of the feeder ensures that treats last up to twice as long, resulting in a more efficient and enjoyable feeding experience. |
04
PACKAGE DESIGN
My objective was to modernize an outdated design for a poop bag holder and emphasize its key qualities: reliability, approachability, and premium quality. To convey these values, I used cool colors with warmer undertones, which evoke a sense of cleanliness and dependability. Additionally, the die-cut dog paw not only showcases the functionality of the product but also adds a playful touch to the overall design. The center is strategically die-cut, enabling customers to easily access the disposable bags.
Tie Waste Bag
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 Original DesignThe old design concept |  New ConceptI was excited to take on the challenge of creating a poop bag box design that incorporated a sense of playfulness and fun. The front design mimics the action of removing a poop bag from the box, with a die-cut hole with a dog paw on the front that showcases the action of removing a poop bag from the box. |  Poop Bag PatternThe printed design on the poop bag itself. |
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THE CHOMPBOX
The aim of this project was to create a cost-effective and fun design for a monthly subscription box that offers snacks and toys for dogs. I opted for a minimalistic approach by creating custom-designed sticker labels. The color orange is attention-grabbing and energetic, making it an excellent choice for marketing and advertising purposes. Overall, this design successfully balances functionality and aesthetics, ensuring that both the customers and the brand benefit from a visually appealing and cost-effective solution.
The Label
Insert Designs
Folds in half and features the treats and benefits.
*Hover over image to see page 2
HAIR TRIMMER PACKAGE
Like all of my designs, before I jump in, I do plenty of research on existing designs and see what elements I can implement to maximize selling points and features. I then lay out the titles, images, icons as I see fit. This design had around 3 different iterations before reaching it's final design.
Each panel is used to its maximum potential, containing detailed information without the sense of clutter.
FACEBOOK AND AMAZON
05
From conceptualization to execution, I created video content for Amazon campaigns as well as Facebook ads. My process starts with storyboarding, copyright, shooting footage, editing, and lastly the final production.
I also managed Facebook Business audiences, maximizing for ROAS and CPC by running A/B tests on creatives as well as copywrite. All while analyzing data and creating audiences to target.
VIDEO STATISTICS
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Campaigns ran at an average ROAS of 3
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Increased Shopify traffic and increased sales by 550%
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4th Quarter (2020) Before Facebook Ads: 2k
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1st Quarter (2021) Started Facebook Ads: 13k
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Shot and directed over 80+ videos
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Generated over $800k from videos between 4th Quarter (2020) and 1st Quarter (2021)
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Videos averaged to a 14% ACOS
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Average ROAS across all videos is 7.14
06
E-mail Design
I oversaw the management of Klaviyo's weekly emails and special promotions in addition to utilizing Facebook ads to boost our email subscriptions. I also created customized flows aimed at optimizing our email lists by enhancing customer engagement and loyalty while also maintaining list cleanliness.
